Most of us know our Starbucks' baristas on a first name basis. They likely know what we are going to order before we do. Coffee at Starbucks is a daily occurrence for millions of people in North America. The corners of our cities are owned by Starbucks now.
Not that long ago, we would have laughed at the idea of charging three times the average price for coffee. Yet, the people behind better coffee and an inviting place knew there was a market.
What ideas and plans do you have right now that others are laughing at? Maybe you know something that the rest of us don't.