A Google search for the best headphones for under $300 will turn up 10,000,000 results. Most of those pages don't talk about Beats by Dre headphones though. Likewise, when talking to people about sound quality, they will quickly point out that your can buy much better headphones at a cheaper price.
Even though this is true, Apple is currently negotiating a 3.2 billion dollar deal with Beats Electronics. Likewise, many might say that you can buy a better computer than Apple for a cheaper price.
There will always be cheaper and technically better electronics, but often buying the story is worth more than the product.
Story makes you feel something. Story makes you believe something. Story tells others how you see the world.